Capitec Bank boosts card use and checkout rates with a streamlined 3D Secure experience

A consistent 3D Secure user experience

Business challenges

• Replace inflexible outsourced system with a card-not-present experience fit for a globally recognized leader in digital service delivery
• Ensure user enrollment automatic in order to drive adoption and save branch costs
•  Dispense with easily forgotten static passwords to reduce cart abandonment

Results

• Conversion rates increased by 54 percent in six months; transaction value grew 149 percent in the first year
• Further tweaks targeting transaction limit related declines, increased that conversion rate by 150 percent in just over a week
• Delivers a consistent user experience across all digital channels
• Provides a step-up experience that looks and feels the same irrespective of the 3D Secure version in use