Financial institutions have traditionally offered their customers a static authentication policy regardless of the level of risk associated with an interaction or transaction. Even for low-risk transactions, customers are often met with levels of friction more expected of high-risk transactions. This has proven to lead to user frustration that increases cart abandonment rates by up to 18%.
Entersekt provides risk advice and intelligence through risk-based authentication (RBA), which employs several risk profiles across the customer journey to determine the appropriate action to take. Our advice is layered on the foundations of:
Risk-based data and rules can be added to the authentication process as a silent layer of security that can often reduce friction and improve the user experience.
Context-based authentication, or in Entersekt’s case, Context Aware™ Authentication, offers customers great user experiences without compromising on security.